Turning Challenges Into Opportunities

KeenLogic had grown rapidly across federal IT, innovation, and creative support services — but their digital presence no longer reflected who they had become. Their website and brand materials felt disconnected, lacked clarity, and didn’t communicate the full breadth of their capabilities.

Internally, the team needed a central hub that could support new content, stronger messaging, and a modernized visual identity. Externally, they needed a site that aligned with their reputation, credibility, and the sophistication of their solutions.

Key challenges included:

  • Outdated branding that did not reflect the company’s evolution
  • A fragmented content structure that made navigation difficult
  • Limited ability to showcase service depth and past performance
  • An inconsistent visual language with no unified identity
  • A digital experience not compelling for enterprise and federal audiences

Project Objectives

To support KeenLogic’s growth and market positioning, our key objectives were:

  • Build a unified brand experience that reflects professionalism and credibility
  • Redesign the website with clear messaging, simplified navigation, and stronger user pathways
  • Create a scalable visual identity and design system
  • Showcase their expanded services and capabilities with clarity
  • Develop a clean, accessible, and modern digital platform suitable for federal and enterprise stakeholders
  • Strengthen trust and recognition through a consistent and cohesive online presence
Collage with Department of Health & Human Services logo, smiling father and child brushing teeth, child raising hand in classroom, father with kids packing school bags, and confused father reading child's user manual next to baby, with The Barcliff Group logo below.

Designing With Purpose, Building With Precision

Our design and development process focused on clarity, performance, and scalability. Each milestone was carefully crafted to ensure the final experience aligned with the client’s goals while remaining flexible enough to support future growth.

Key Milestones & Deliverables

  1. User Experience Blueprint
    We mapped out intuitive user journeys, streamlined navigation paths, and defined content hierarchy to ensure clarity and ease of use across the entire site.
  2. High-Fidelity UI Design
    Our team created polished, modern interfaces that aligned with the updated brand direction—complete with refined typography, purposeful color usage, and a unified visual language.
  3. Component-Based Design System
    To support long-term scalability, we built a reusable system of UI components, ensuring consistent design patterns and faster development across future pages.
  4. Responsive Layout Architecture
    Every screen was thoughtfully designed and developed to perform seamlessly across devices, delivering a frictionless experience on desktop, tablet, and mobile.
  5. Clean, Scalable Front-End Development
    We engineered the website using modern frameworks and optimized code to enhance performance, security, and maintainability.
  6. QA, Testing & Iteration
    Our team conducted extensive functional testing, accessibility checks, and performance optimizations to ensure the final product launched smoothly and reliably.

A Strategy Built for Clarity, Consistency, and Growth

Our approach focused on understanding the client’s goals, redefining their messaging, and designing a cohesive digital experience. Every step was guided by clarity, usability, and long-term scalability.

To address KeenLogic’s challenges and create a digital presence that matched their evolving identity, we developed a structured and insight-driven approach. Our strategy combined deep discovery, clear messaging, and a modern design system tailored for federal and enterprise audiences.

  1. User Experience Blueprint
    We mapped out intuitive user journeys, streamlined navigation paths, and defined content hierarchy to ensure clarity and ease of use across the entire site.
  2. High-Fidelity UI Design
    Our team created polished, modern interfaces that aligned with the updated brand direction—complete with refined typography, purposeful color usage, and a unified visual language.
  3. Component-Based Design System
    To support long-term scalability, we built a reusable system of UI components, ensuring consistent design patterns and faster development across future pages.
  4. Responsive Layout Architecture
    Every screen was thoughtfully designed and developed to perform seamlessly across devices, delivering a frictionless experience on desktop, tablet, and mobile.
  5. Clean, Scalable Front-End Development
    We engineered the website using modern frameworks and optimized code to enhance performance, security, and maintainability.
  6. QA, Testing & Iteration
    Our team conducted extensive functional testing, accessibility checks, and performance optimizations to ensure the final product launched smoothly and reliably.
Collage with Department of Health & Human Services logo, smiling father and child brushing teeth, child raising hand in classroom, father with kids packing school bags, and confused father reading child's user manual next to baby, with The Barcliff Group logo below.

Meaningful Results With Measurable Impact

To address KeenLogic’s challenges and create a digital presence that matched their evolving identity, we developed a structured and insight-driven approach. Our strategy combined deep discovery, clear messaging, and a modern design system tailored for federal and enterprise audiences.

  1. User Experience Blueprint
    We mapped out intuitive user journeys, streamlined navigation paths, and defined content hierarchy to ensure clarity and ease of use across the entire site.
  2. High-Fidelity UI Design
    Our team created polished, modern interfaces that aligned with the updated brand direction—complete with refined typography, purposeful color usage, and a unified visual language.
  3. Component-Based Design System
    To support long-term scalability, we built a reusable system of UI components, ensuring consistent design patterns and faster development across future pages.
  4. Responsive Layout Architecture
    Every screen was thoughtfully designed and developed to perform seamlessly across devices, delivering a frictionless experience on desktop, tablet, and mobile.

+37%

Increase in key page engagement

+37%

Increase in key page engagement

+37%

Increase in key page engagement

+37%

Increase in key page engagement

What Our Client Says

I have been nothing short of amazed with Nueway Studios! Charday and her team are the absolute best – very professional, personable, exceptional service, and true experts in their craft. I vsought out rebranding services and came out with so much more than a logo – they assisted in creating a movement for my business. They took the time to do a full spectrum analysis (industry, personal, business impact, current state, desired stated, etc.) and “planted the flag” on how to get my business to its new horizon. I was able to fine-tune by brand and messaging to customers. Charday was even thoughtful enough to send a relevant industry article to assist with the transition to my new brand identity. I highly recommend them for your marketing and development needs!
— Sheronica Barcliff, Founder
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