Turning Challenges Into Opportunities

KeenLogic had grown rapidly across federal IT, innovation, and creative support services — but their digital presence no longer reflected who they had become. Their website and brand materials felt disconnected, lacked clarity, and didn’t communicate the full breadth of their capabilities.

Internally, the team needed a central hub that could support new content, stronger messaging, and a modernized visual identity. Externally, they needed a site that aligned with their reputation, credibility, and the sophistication of their solutions.

Key challenges included:

Outdated branding that did not reflect the company’s evolution
A fragmented content structure that made navigation difficult
Limited ability to showcase service depth and past performance
An inconsistent visual language with no unified identity
A digital experience not compelling for enterprise and federal audiences

Project Objectives

To support KeenLogic’s growth and market positioning, our key objectives were:

Build a unified brand experience that reflects professionalism and credibility
Redesign the website with clear messaging, simplified navigation, and stronger user pathways
Create a scalable visual identity and design system
Showcase their expanded services and capabilities with clarity
Develop a clean, accessible, and modern digital platform suitable for federal and enterprise stakeholders
Strengthen trust and recognition through a consistent and cohesive online presence

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A Strategy Built for Clarity, Consistency, and Growth

Our approach focused on understanding the client’s goals, redefining their messaging, and designing a cohesive digital experience. Every step was guided by clarity, usability, and long-term scalability.

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Meaningful Results With Measurable Impact

The outcome of the project went beyond visual improvement — it enhanced performance, user experience, and business outcomes. Through strategic thinking and thoughtful execution, we delivered a solution that created immediate and long-term value for the client.

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I have been nothing short of amazed with Nueway Studios! Charday and her team are the absolute best – very professional, personable, exceptional service, and true experts in their craft. I vsought out rebranding services and came out with so much more than a logo – they assisted in creating a movement for my business. They took the time to do a full spectrum analysis (industry, personal, business impact, current state, desired stated, etc.) and “planted the flag” on how to get my business to its new horizon. I was able to fine-tune by brand and messaging to customers. Charday was even thoughtful enough to send a relevant industry article to assist with the transition to my new brand identity. I highly recommend them for your marketing and development needs!

— Sheronica Barcliff, Founder

Ready to see how far can you go? Start your project with NueWay today.

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