Nue Story, Nue Shares
When Fathers Incorporated needed to turn up the volume on their State-Wide Traditional Marketing Campaign in Georgia, they knew they should call NueWay Studios.
The task was creating a powerful campaign for their Gentle Warriors Academy – the professional development and training curriculum division of their non-profit.
With NueWay’s innovative solutions, it was clear that Fathers Incorporated had chosen wisely! With a flawless collaboration, Fathers Incorporated was able to conquer this Nue launch more successfully than any traditional marketing team could dream of – with a touch of sass thrown in for good measure.
HEAD PROJECT
Charday Oldacre
Creative Director
Project Date
January 2021
Location
Atlanta, Georgia
Challenge
Fathers Incorporated was awarded a Healthy Marriage Promotion and Responsible Fatherhood Grant, setting them a lofty goal of reaching 900 fathers in the 7 counties, over the course of 5 years, to participate in a 10
module class that’s spread across 10 weeks.
NueWay Studios stepped up to the plate and crafted an out-of-the-box marketing campaign to lure young fathers into these fatherhood classes where they can acquaint themselves with best practices for parenting.
You don’t often hear about such initiatives, so potential participants may be hard to come by. That’s why NueWay Studios took great pride in our witty advertisements to grab young fathers’ attention.
Solution
To capture the attention of young fathers, NueWay designed a creative and compelling campaign that used the hashtag #Fatherhoodls Brotherhood with an accompanying slogan of “Where My Dads At?” to emphasize the message of unity among fathers.
Its message of inclusion and support spoke to the heart of what young fathers need to manage their family responsibilities effectively.
We developed visual graphics with an urban street look to appeal to the target audience; at the same time communicating our message loud and clear that “Where My Dads At?” is a call to action to stand up and be proud to be a father. To capture the imagination further, we featured real-life dads from Atlanta in our visuals, conveying how fatherhood is about standing together in brotherhood for each other and for their families.
Through this campaign, we aimed to reach those often overlooked by society and remind them that they are not alone on this journey.
With careful strategy, targeting, and messaging, our campaign was an effective way to let Fathers know they can derive strength through collective support, understanding, mentorship and guidance provided in fatherhood classes taught by the Fathers Incorporated organization.
- Marketing Strategy
- Video Production
- Campaign Ad Development
- Photoshoot
- Vehicle Wrap Design
- Billboard Design
- Front-End Website Development
- Marketing Collateral
- Banners
- Door Hangers
- Face Mask
- Social Media Graphics & Promotional Vidoes
Launched Campaign
Results
At the end of Fiscal Year 2021, Fathers Incorporated saw tremendous success as they proudly exceeded the goals set by their grantor, the Office of Family Assistance (OFA). From January to June, 143 fathers enrolled in their program which was 43 more than OFA’s desired minimum. Their team showed determination and a dedication to provide the highest quality of services for fathers in need. As a result, the GWA witnessed record-breaking success that indicates a bright future ahead.
Digital Marketing Footprints
FatherhoodisBrotherhood Facebook
FatherhoodisBrotherhood Instagram
from April to July 2021
FatherhoodisBrotherhood campaign
impressions February to July 2021
placements (Urban One)
Social Media
Praise
“From concept to completion NueWay Studios exhibited the highest level of both excellence and professionalism. Our public service announcement delivered the purposeful and intention-al impact we desired. Fathers Incorporated highly recommends and will be using the company long into the future.”