Nue Company, Nue Strategy
For Service Providers like Greenhouse Adult Day Services, a website is so much more than just an online presence. It’s not only a way to showcase services and differentiate themselves from their competitors but also a beacon of trust that builds upon their clients’ need for quality care. That’s where NueWay Studios entered the game – with a mission to strategically develop and create the perfect brand for the Greenhouse brand to reflect its essence and reach Nue heights in terms of brand development. Thanks to NueWay Studios, Service Providers like GADS now have the tools necessary to go live confidently and start building relationships for future success.
The founders of Greenhouse Adult Daycare Services came up with a great challenge for NueWay Studios: to translate their ideas into images and get through to their target audience.
The challenge was really exciting for NueWay, as it required turning the confidence of the brand into a visual identity that conveys originality and stands out from the crowd. This project was not about creating an abstract logo, but about making an authentic bond visible between the brand’s experience in the field and their caretaking efforts.
The Logo – where it all starts
Choosing green for their logo wasn’t just a lucky pick of the color wheel – there was more to it than that! We opted for this hue based on its naturally calming presence and thought it compelling to represent what we envision: a place of peace, companionship and progress.
The olive branch wreath is an important symbol that encourages these values, solidifying our commitment to the idea. All in all, the combination of meaningful imagery, color and symbolism behind this logo was critical in setting the stage for success!
With their focus group consisting of elderly vulnerable people and their target audience being the families of these people, it was essential to create a website that could establish trust. With this in mind, we built the site on the basis of strong services, professionalism and easily accessible contact information. While keeping a light-hearted, witty tone, we focused on highlighting all that the organization had to offer and most importantly, how it could benefit both parties involved. We wanted to make sure that families felt secure when leaving their loved ones in capable hands!
Repositioning the Greenhouse brand as an industry leader started with introducing the Nue Brand archetype and logo, including their full name spelled out.
To make that happen, we needed to do a few things like prioritize creative bringing in of experts who can use their skills to give the brand an edge over its competitors.
We emphasized collective ownership and pledged to maintain it even as the company grows.
Lastly, Greenhouse needed to create a strong and independent identity for itself by establishing distinct tones of voice that are distinctively witty.
Without breaking a sweat, NueWay Studios was able to revitalize Greenhouse Adult Day Care Services’ social media and make it more appealing to their target market. By adopting an innovative approach, we provided solutions that were easy to identify with and had their users feeling connected. NueWay brought in a wisdom beyond years and injected life into Greenhouse’s preexisting platform.
When you are starting a business, the last thing you want to be worried about is figuring out how to design marketing materials. Thankfully, NueWay Studios stepped in and provided Greenhouse Adult Day Care Services with everything they needed to make their brand presence come alive. We provided creative designs for business cards, flyers, postcards, and letterheads – all designed to keep the brand cohesive.
“The thought of marketing my new business scared me and my wife. A friend referred us to NueWay, and it was a lifesaver. Once we started working with the team everything started to go a whole lot smoother and easier. The entire team are professionals. I feel like my company has a full marketing department working for us. The personal touch, makes you feel as if you are the biggest client they have.”
– Charles Green