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Nue Story, Nue Shares

Government initiatives aren't always known for their creativity, but the National Responsible Fatherhood Clearinghouse (NRFC) has made great strides in creating engaging content to capture the attention of hardworking dads everywhere. Since 2018, NueWay Studios has been striving to bring fresh and original content to life through diverse video projects, making sure fathers have access to a robust library of educational and inspirational material that fits their lifestyle. With the help of the NRFC, fathers across the country can now take full advantage of this incredible resource and better understand how parenting can benefit them, their children, and society at large.

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HEAD PROJECT

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Charday Oldacre
Creative Director

Client's Industry
Government

Website

Project Date
September 2018 - Ongoing

Location
Washington DC

Challenge

The Prime Contractor, Fathers Incorporated, needed a way for the NRFC to humanize their message and come up with a fun, relatable approach to getting dad's attention on social media. NueWay developed a cutting-edge experience that proved to be incredibly fun and engaging for dads from all walks of life. With NueWay's creative - edge, dads and Practitioners could easily understand the core message of the NRF in an interactive way that made it easier than ever to connect with like-minded individuals. NueWay makes sure every creative asset developed amplifies its client's voice while also maintaining its humanity.

Solution

NueWay collaborated with the Social Media Team Lead, and Fathers Incorporated for a unique and fun solution to promoting the NRFC. With monthly social media graphics, brand strategy, and compelling videos, we aim to share the positive missions of this team in an effective and enjoyable manner. We have been providing the following monthly services since 2018:

  • Social Media Graphics
  • 2D Animation
  • 3D Animation
  • Video Production
  • Content Strategy
  • Brand Messaging
  • Audience Research
  • Monthly Reporting and creative management 

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Instagram

Results

2020 was the year of success and shock for the NRFC library -- the video NueWay produced proved so successful that it created a plethora of views on YouTube and changed the entire face of our strategy. We can only regard this as remarkable in comparison to past efforts. As a result, Fathers Incorporated has been absolutely ecstatic with what's ensued, pushing us even further towards producing content videos geared specifically towards social media platform consumption. We could not be more thrilled about the success of our videos and what it means for future endeavors, thanks to Fathers Incorporated's optimism.

Praise

“From concept to completion NueWay Studios exhibited the highest level of both excellence and professionalism. Our public service announcement delivered the purposeful and intentional impact we desired. Fathers Incorporated highly recommends and will be using the company long into the future.”

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