When it seems like everyone’s an artist or a DJ in Atlanta, your image will make or break your ability to stand out.
DJMD’s Playlist realized that their image and their music had to go hand-in-hand in order to create enough buzz, awareness and demand.
DJMD’s Playlist provides a platform for music lovers to discover up-and-coming artists.
Our reputation as the go-to branding experts was the primary reason the woman behind the brand reached out to help elevate her brand’s image.
Challenge
Like many artists, the woman behind DJMD’s Playlist was a former DJ, so initially, her main focus was his music – not her brand image. But as her experience in the industry grew, she understood that her branding needed a refresh. She wanted a cohesive image to communicate her vision to the target audience and increase brand awareness.
Solution
We elevated the look of the logo and created a modern brand palette evoking a sense of growth and stability. We also developed a promotional video for the brand’s social media use. Additionally, we included branded mock-ups for printed brochures and other marketing collateral.
Results
DJMD’s Playlist was able to secure a key partnership with a noted, local radio station as a result of our rebranding efforts. The brand also gained a Nue level of respect, positioning and notoriety within the market.
A Nue image created Nue opportunities and respect for DJMD’s Playlist.
Praise
“I would like to start off by saying this is an absolutely amazing branding company to bring your business to. In my opinion, the owner and the staff are personable, caring, and have always gone above and beyond. I couldn’t imagine working with any other team of professionals in this field. Every time I needed something done, even in a crunch or at an inconvenient time for the company they were there. I highly recommend Nueway Studios to any professional seeking outstanding customer service and a true understanding of their business.”
