DJMD’s Playlist realized that their image and their music had to go hand-in-hand in order to create enough buzz, awareness and demand.
DJMD’s Playlist provides a platform for music lovers to discover up-and-coming artists.
Our reputation as the go-to branding experts was the primary reason the woman behind the brand reached out to help elevate her brand’s image.
Like many artists, the woman behind DJMD’s Playlist was a former DJ, so initially, her main focus was his music – not her brand image. But as her experience in the industry grew, she understood that her branding needed a refresh. She wanted a cohesive image to communicate her vision to the target audience and increase brand awareness.
DJMD’s Playlist was able to secure a key partnership with a noted, local radio station as a result of our rebranding efforts. The brand also gained a Nue level of respect, positioning and notoriety within the market.
A Nue image created Nue opportunities and respect for DJMD’s Playlist.