Putting a Nue spin on an old story can attract a Nue audience. Fathers Incorporated recognized their current video campaigns weren’t speaking to their target audience: young dads.
Fathers Incorporated recognizes the negative impact children face when fathers are not active in their lives. They seek to eliminate or reduce that impact by equipping and empowering fathers using various forms of support and parental education.
The organization reached out to us to help them create a 60-second, narrative-driven video that showed the importance of fathers reading to their children in the 0-5 year old range.
Some of our previous work caught their eye and they knew we were perfect for their Drive to Five campaign.
The leadership at Fathers Incorporated wanted to elevate the look and feel of the videos attached to the Drive to Five campaign because their previous videos weren’t engaging their target audience and were missing the mark.
We presented a concept for the video and its promotion on various social media platforms.
- Solution #1 – Video Production: We created a 60 second video based on the goals of the Drive to Five campaign. Tasks included:
- Audience Research
- Objective Identification
- Core Message Development
- Creative Approach Development
- Pre-Production Activities
- Production Activities
- Post Production Activities
The campaign saw an increase in video shares, likes, and engagement on the organization’s social media platforms than any of the previous videos they’d done.
Our work with Fathers Incorporated help them imagine a Nue story and reach a Nue audience.