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How Are We Navigating the Changing Landscape of Brand Marketing?

Did you know that according to Statista, the share of the US population that uses social media went from 10% in 2008 to 82% in 2021? This clearly depicts that social media has become an integral part of our everyday lives and a huge opportunity for brand marketing. 

With social networks constantly evolving, thus changing consumer habits, brand marketing solutions in Georgia also need to follow the trends to be successful. For example, TikTok and Instagram short video formats have dominated the market in the past few years, making stand-out visual content an immense part of brand marketing. And then – TikTok shut down!

Main Reasons for Brand Marketing Alterations

Let’s face it – every channel has a business plan attached and if the business plan changes, so does the way we execute it. Historically, most major changes in marketing methods have come due to technological advances, which also led to the emergence of new channels and platforms. Traditional marketing solutions, such as handouts, billboards, print ads, or TV ads, are losing pace with digital marketing tools. The traditional marketing methods are usually more expensive, while also less efficient. Digital marketing platforms offer immediate engagement, precise targeting, clear Key Performance Indicators (KPI), and adaptability. 

Customer Behavior Changes Brand Marketing

Consumer behavior, habits, and values are other massive reasons for shifts within brand marketing solutions. Digital transformation is one of the main differences in consumer habits, reflected by mobile shopping apps, streaming services, online gaming, and social media. Health and wellness prioritizing is another big difference due to the difficult experiences during the COVID-19 pandemic. Analysis shows that customers demand better and more organic foods, as well as fitness products and services, paying more attention to physical and mental well-being.

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AI Technology Enhances Brands

AI technology is a powerful tool when speaking of brand marketing development, and it is finding extensive use in different business. While there are many ways companies are utilizing AI, some of the most common ones are:

  • Personalized marketing: The algorithms analyze data to understand customer preferences, which is useful for the brands to be able to deliver product recommendations.
  • Predictive analytics: The AI can forecast future trends based on historical data analysis.
  • Audience segmentation: This is a process of dividing customers into smaller groups by similar traits, behaviors, or interests.
  • Content creation: A marketing company can instruct AI to write content such as emails, social media posts, or blogs.
  • Chatbots and virtual assistants: They provide customer support and assistance at any time, which helps the users go through the purchase process easily.

NueWay Studios: Top-Notch Brand Marketing Solutions designed to make your brand blush.

Business marketing techniques will never have the same impact if the message, identity, and values aren’t delivered. Therefore, we offer experts from both fields to elevate your brand. This is where NueWay Studios can help.

We are a brand development company based in Atlanta, GA. Whether you are a small business, a corporation, or anything in between, if you want the best brand marketing solutions in Georgia for your company, look no further than NeuWay Studios. Get in touch with our experts and get ready to bring your brand to a whole new level.